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☕[AT Community Q&A Coffee Break] 6/9/21, 8am PT: Moses Maxen, Senior Solutions Consultant for Adobe Target☕

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Amelia_Waliany
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28-05-2021

Join us for the next monthly Adobe Target Community Q&A Coffee Break

taking place Wednesday, June 9th, 2021 @ 8am PT

🗓Be sure to MARK YOUR CALENDARS with a link to this thread🗓

We'll be joined by Moses Maxen, aka @mosesmaxen, Senior Solutions Consultant for Adobe Target, who will be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to his areas of expertise:

  • Optimization and Personalization strategies
  • Implementation
  • Adobe Sensei features
  • Core UI workflows

🎯REQUIREMENTS TO PARTICIPATE 🎯

  • Must be signed in to the Community during the 1-hour period 
  • Must post a Question about Adobe Target
  • THAT'S IT!  *(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game) 

🎯INSTRUCTIONS 🎯

  • Click the blue “Reply” button at the bottom right corner of this post
  • Begin your Question with @mosesmaxen
  • When exchanging messages with Moses about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with Moses

🎯**For those who have joined an Adobe Target Community Q&A Coffee Break before: please note that we are no longer using formal registration pages for these events - just be sure to Mark Your Calendars to sign in here to the Community on 6/9/21 @ 8am PT, and hop onto this thread for direct answers to your questions, from Moses

headshot.png

Moses is an Adobe Senior Solutions Consultant specializing in Adobe Target.  He brings a depth of knowledge from his years of experience working closely with global brands on their optimization and personalization strategies from both a strategic and technical perspective. Additionally, Moses has extensive experience working with Adobe Target’s automation capabilities and loves talking with organizations on Target's Sensei features.  

 

Curious about what an Adobe Target Community Q&A Coffee Break looks like? Be sure to check out our past 2020 Adobe Target Coffee Breaks, covering a WIDE variety of Adobe Target topics, and our latest thread from our 5/12/21 Adobe Target Coffee Break with @Shannon Hamilton

AI Coffee Break Integrations Machine Learning ML optimization strategies

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davidmailey
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03-06-2021

@mosesmaxen is there a way to provide a heavier propensity score to certain data points of a personalization activity in Target? Also, is there any plan to allow experience preview URLs for AP activities that are using at.js 2.x?

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04-06-2021

@mosesmaxen what new features are available from Sensei for Target?

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mosesmaxen
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09-06-2021


@davidmailey wrote:

@mosesmaxen is there a way to provide a heavier propensity score to certain data points of a personalization activity in Target? Also, is there any plan to allow experience preview URLs for AP activities that are using at.js 2.x?


@davidmailey 

Currently we have the ability to weight data points like a higher propensity score as part of a Recommendations activity.  This can be leveraged as part of the Attribute Weighting feature.  So for example, items with a margin higher than 55%, weight 15x in the algorithm to boost those items with margins higher than 55%.  This can also be used to bury certain items.  

https://experienceleague.adobe.com/docs/target/using/recommendations/criteria/create-new-algorithm.h...

 

Preview links for Automated Personalization activities are now supported with the latest at.js 2.5 version release.  https://experienceleague.adobe.com/docs/target/using/release-notes/release-notes.html?lang=en

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mosesmaxen
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09-06-2021

Hello Experience League Community, great to be with you all this morning to answers any of your Target testing, personalization, and product questions!

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09-06-2021

@mosesmaxen Is it recommended to remove Downlift Experiences in a running Auto-Target Activity once ML i.e. the green check is available and add new or other experience in order to optimize "on the go" the considered Experiences in Auto-Target?

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Nicolas_Swisscom
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09-06-2021

@mosesmaxen Thanks for your time Moses. In another session Offer-Engine was mentioned to be available in Target. Can you reveal more regarding funcionalities, features and dates?

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09-06-2021

@mosesmaxenIs there a way or will it be available in future to decide which audiences/variables are beeing considered to feed The Automated Segments Report for Auto-Target? Currently it shows us 100 Automated Segments of which many are not really relevant or based on very old or test segments/audiences...we would like to exclude/include segment/audiences if possible?

And can it show more than 100?

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mosesmaxen
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09-06-2021


@jillstolt wrote:

@mosesmaxen what new features are available from Sensei for Target?


Here is a list of some of the recently made available features related to Target's Sensei capabilities. 

 

Recommendations

Our new Recommended for You algorithm as part of Recommendations engine recommends items based off of each visitor’s browsing, viewing, and purchasing history.  This provides you the ability to serve personalized recommendations to each individual user. 

https://experienceleague.adobe.com/docs/target/using/recommendations/criteria/algorithms.html?lang=e...

 

List-based filtering - as part of a recommendations criteria the ability to refine recommendation results based on values contained or not contained in a list. 

 

Slot level control - This feature also added gives you the ability to control how many slots within a recommendations results are populated for a given criteria within a criteria sequence.

https://experienceleague.adobe.com/docs/target/using/recommendations/criteria/create-criteria-sequen...

 

(Coming Soon) Cart Based Recs - the ability to recommended catalog items based on the current contents of the visitors cart.

 

Faster algorithm runs - The recommendations results for certain algorithm criteria will be executed more frequently. 

 

 

A4T support for Auto-Allocate and Auto-Target

We now have A4T support for Auto-Allocate and Auto-Target activities for reporting analysis inside of Adobe Analytics.  This also includes the ability to select an Analytics' metric to optimize towards as part of those activity types. 

https://experienceleague.adobe.com/docs/target/using/integrate/a4t/a4t-at-aa.html?lang=en

 

 

Auto-Target and Automated Personalization

You now have the ability to select a control experience as part of an Auto-Target and Automated Personalization activity.  This gives you the ability to test and compare the lift of the activity against the default or any particular experience. 

https://experienceleague.adobe.com/docs/target/using/activities/automated-personalization/experience...

 

Preview links are now also supported with at.js 2.x when using version 2.5 for Automated Personalization activities.

 

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09-06-2021

@mosesmaxen Does Target integrate with LiveChat to run tests within the LiveChat popup?