Hello Team,
Welcome to the Adobe Target Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Target Community Mentor, Sneha Parmar (aka @Sneha-Parmar), who will be here to guide and support you and your peers with your Adobe Target questions as you prepare for your Adobe Target Business Practitioner Professional Certification (Exam ID: AD0-E408), through to the end of the program.
A little bit about your Adobe Target Community Mentor, Sneha Parmar:
Sneha Parmar is a highly experienced MarTech Architect working with Capgemini financial services India. Her key expertise are in field of Customer Data Platforms, Personalization, Digital Analytics and Marketing Automation solutions on Adobe product suite. She has 5+ years of experience in Adobe Target. She is a certified Adobe Subject Matter Expert for Adobe Target, AEP-Real Time-CDP, AJO, CJA and Marketo. Sneha is based out of Pune (India) and in her free time she loves gardening.
Aspirants mapped to Sneha Parmar (aka @Sneha-Parmar) :
How to participate
Suggested Next Steps for Aspirants:
Quick links
We're wishing you all the best as you embark on this learning journey!
Cheers,
Amelia
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@Mahesh_Gunaje @piyushk21 @fabiofrasson @darjaza @PhaniJallipalli @designbynumber @BrittUricchio
What happens to the experience on a page after an A/B, MVT or Auto-Allocate completes?
This is a good question @aanchal-sikka!
I can kick off the conversation. My company does a lot of A/B testing. They use a sample size calculator to ensure that the correct sample size is met with statistical significance before they evaluate their test results. Auto Allocate is a lot easier since it's going to identify the winner for you, instead of with an A/B test where you have to analyze the winning experience.
Depending on what the A/B test results are, the team brings it back to the business. The business ultimately decides what they want to do with it. If the winner experience is a variation, the team quickly creates an XT to show the new experience to 100% of the audience and it stays up until it's built and released in AEM.
Thank a lot @BrittUricchio for explaining the flow. Provides clarity!
May be my question is very dumb. What is the source for these Adobe target activities? Is it data from Adobe analytics? That the we can pass from our AEM application via digital data layer?
There are no dumb questions. I also have just AEM background, so I can understand that there are lots of gaps for us to fill-in.
Few points to note:
1. Adobe Target can work without Adobe Analytics.
2. Adobe Analytics data can be used in Target to understand the historical behavior of customer. This is in terms of Audiences group that a user belong to.
3. Adobe Target can send data to Adobe Analytics, and this is for reporting purposes.
Now by source I guess you mean how it is decided which experience is to be served. There are few important elements.
I have skipped a lot of technical details to keep it simple. Also, I would request if someone with Target experience can validate the explanation.
CC: @@BrittUricchio @designbynumber
That's an excellent explanation, @aanchal-sikka !
Regarding audiences and profile attributes, one of our clients wanted to send CRM data to Target in order to compose more detailed audiences, and that was accomplished by using Target's Bulk Profile Update API. They would configure daily batches for bulk client update using CSV files.
Profile syncing is also possible. For example, your company has an internal ID for each client and would like to "merge" that ID with Target's PCID, for that mbox3rdPartyId is very useful.
You can also send data using client-side functions (at.js methods), such as targetPageParams().
Detailed information about Target's APIs is present in this link.
Whether the mentorship is started? Not getting any mails, or updates in this thread.
Yes, It has started.
Stay tuned in the thread!
Welcome @Sneha-Parmar
Hi, @Sneha-Parmar!
Excited to have you on board as our mentor. Here's a little about me:
My name is Brittany Uricchio. I'm located in the United States, specifically New Jersey. I work for CVS Health, under the Aetna umbrella, as it consists of multiple lines of business (LOBs). I currently use Adobe Workfront and over the last year have been interested in learning more about how we leverage our Adobe tech stack. Among other things, I've gotten involved in how the Aetna LOB uses Target and want to stay in tune with how we're planning on continuing to personalize at scale.
Eager to hear from you and hoping you'll be able to provide us with some good conversations, helpful insights/test questions at your earliest convenience!
Welcome Brittany. Good to connect with you.
Hello Aspirants,
Its great to see that you all are engaging well on this platform. Please reach out to me for any questions or queries about Target professional exam.
To get started, Sharing documentation below and attached for 1st module for self-study. Please go through this and let me know for any question on this thread.
Module 1 - Planning and strategy
This toolkit is designed for Professional Exam Aspirants. There are 4 Modules. Study Each module per week to stick to schedule. Technical Parts of applications are depicted in Videos, you can learn more about them from experience League. You can visit Get prep page to understand the contents and anticipate the learning journey.
This is Professional Exam, Business Practitioner toolkit Module 1. This module contains 6 sections.
Section 1.1 and 1.2 contain generic information about Target solution. What and where to use. Check you job role to understand more about the application.
Sections 1.3 and 1.4 are building blocks to understand Target. Section 1.3 contain information about profiles and Section1.4 is Welcome kit designed chapter wise to give holistic view. Spend good time in section 1.4 to lay strong foundations.
Sections 1.5 talks success metrics application in target Solution and Section 1.6 will brief abut categories about audiences.
1.1 Adobe Target Business Practitioner Guide
This would point you to useful links in this guide, arranged by intended audience based on typical job functions:
1.2 Adobe Target Documentation
Adobe Target helps you to provide customers with the best tailored experiences through testing, optimization, and personalization. This section gives overview of documentation in terms of guides and tutuorials. Checkout the following guides for more details
Learn how to tailor and personalize your customers’ experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels.
Personalize your customers’ experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels.
This portal provides implementation resources for Target developers, including API and SDK documentation.
Checkout more tutorial here
1.3 Visitor Profiles
Visitor profiles in Adobe Target contain information about how your visitors use your pages and other optimized content locations. If Target is used with other Adobe Experience Cloud solutions, such as Adobe Analytics, Experience Cloud Audiences shares visitor information across solutions.
By default, Target profile information is stored in a single first-party cookie. The configuration can easily be changed to serve third-party cookies as well.
Study Each section to get more details:
Checkout the page to find more about the workflow.
This welcome kit contains the following chapters. Take overview of each chapter and use keywords to find unanswered questions to develop application understanding.
Chapter 2: Adobe Target at a glance
Chapter 3: Develop your testing an personalization ideas
Chapter 4: Tips for using Target
Chapter 5: Inspiration for testing and personalization activities
Chapter 6: Easily avoidable pitfalls
Chapter 7: Create and run your first Target activity
Chapter 8: Communicate your activity results
Chapter 9: Next steps and resources
1.5 Success Metrics
In Adobe Target success metrics are parameters used to measure the success of an activity. Success metrics include key business measures that enable you to determine the success of a given experience or offer in a Target activity. Checkout the page to understand more about success metrics Revenue, page views, custom scoring, Conversion, Time on site. This video shows you how to use activity metrics.
You can target on any of several category attributes using Adobe Target. To create targeting rules (or groups) for each attribute, drag and drop the desired attributes into the Audience Builder pane. Check this page to understand more about it.
Thanks,
Sneha
Hello Sneha,
Nice to see you! Thank you for sharing the documentation for the first module of the Target Professional Exam preparation. This comprehensive overview is very helpful to get us started.
If I have any questions or need further clarification, I'll reach out here.
Thanks again for your support!
Wonderful, thank you @Sneha-Parmar for sharing this first module with your new Aspirant group!! Please carry on with sending the remaining modules to your group here to align with the program timeframe, since we are very close to the end and exams may be right around the corner for your Aspirants! Thank you so much again for stepping in and leading this group with your wealth of Target experience!! CC @NimashaJain
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Can you please provide other modules as well.
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50% waiver Application Form
Aspirants-
Please fill out the form to request a 50% waiver for the exam - link to form
You've got this
Please note: Form submissions will only be approved if you're part of the Mentorship Program. Form is accepting responses till 10th June. Exam needs to be booked within a month from the end of the program.
Hi Aspirants,
Quick question to help prepare you for the exam
A particular search engine marketing campaign is driving users to a landing page URL with tracking codes appended. The tracking codes must be present in the URL for the search team's tracking, which occurs in seperate tool. A Target Business Practitioner created an activity experience that redirects incoming users from that default landing page to a new page. After the activity has been running for 1 week, the search team notes that the tracking codes are NOT included in the URL when users arrive at the new page. What should the Business Practitioner do to fix this?
A) Create a profile script that will store the tracking codes for each user
B) Change the activity to exclude users without tracking code
C) Include the new page in the activity URL targeting
D) check the 'include current query parameters' checkbox on the experience
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In this case Option D is correct - check the 'include current query parameters' checkbox on the experience
when we checked this box while creating a redirect url experience in adobe target it will append the querystring parameters present in orginal url to the redirected url.
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