Hi,
if you only use default fonts like Arial or Myriad don't embed fonts into the form at all.
If you have to use a specific font because of corporate identity you should check if there are fields in your fom using other fonts like Arial.
Especially floating fields are a reason for big files as they use Designers default font even if you'll never see it in the PDF.
When using images, you should not check the "embed" checkbox, as this will save the images a base64-stream into the xml-source.
If unchecked the images are stored as hex-stream in the PDF-stream which cause a smaller file size.
Also, don't use high res images, 150dpi are far enough. You also don't need 16Bit depth as Designer only supports 8Bit images with RGB colors.