Hello,
Can the standard Salesforce CRM connection sync lead data captured in AEP, including custom objects/data linked to those leads?
We plan to store product interests as custom objects in Salesforce. If AEP dedupes a Lead, it should update the Lead info (name, email, phone) but append new product interests without overwriting existing ones.
For example, our web forms (using AEP) will collect not only name, email, and phone, but also the products the person is interested in.
Is the standard Salesforce CRM connection sufficient, or do we need a custom integration for this?
Below is a high-level representation of our potential Salesforce data model, showing deduped Leads and their interactions, including product interests.
Thanks!
