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Splitting a split in Audience Composition

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Level 4

Hey Adobe Community,

 

I have a composition audience that I split into four different audiences. Now, I want to perform another split on two of those four audiences in the composition, but it will not let me. Is it not possible to perform multiple splits in one composition audience?

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1 Accepted Solution

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Correct answer by
Community Advisor

Hello @NickMannion , 

 

From my understanding of the Adobe Experience Platform (AEP) documentation, you can currently add only one split. This allows you to create a single split and generate multiple audience outputs, either by percentage or by splitting based on attributes.

https://experienceleague.adobe.com/en/docs/experience-platform/segmentation/ui/audience-composition#...

 

However, I’m not sure what your specific use case is or why you need multiple splits.

 

If you’re thinking about a scenario where you have Audience A, and you divide it into two parts (e.g., Audience B with 50% of Audience A or based on specific attribute conditions, and Audience C with the remaining 50% or other attribute conditions), and then you want to further split Audience B (e.g., into Audience D), you would need a slightly different approach.

 

Instead of performing multiple splits, you can combine the logic of Audience B and Audience D into a single segment. For example, if Audience B consists of people living in the US, and you want Audience D to consist of men from Audience B, you can combine the conditions (i.e., people living in the US and being male) in one step to get the desired output.

 

I hope this helps clarify things!

 

Best regards,
Parvesh

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2 Replies

Avatar

Correct answer by
Community Advisor

Hello @NickMannion , 

 

From my understanding of the Adobe Experience Platform (AEP) documentation, you can currently add only one split. This allows you to create a single split and generate multiple audience outputs, either by percentage or by splitting based on attributes.

https://experienceleague.adobe.com/en/docs/experience-platform/segmentation/ui/audience-composition#...

 

However, I’m not sure what your specific use case is or why you need multiple splits.

 

If you’re thinking about a scenario where you have Audience A, and you divide it into two parts (e.g., Audience B with 50% of Audience A or based on specific attribute conditions, and Audience C with the remaining 50% or other attribute conditions), and then you want to further split Audience B (e.g., into Audience D), you would need a slightly different approach.

 

Instead of performing multiple splits, you can combine the logic of Audience B and Audience D into a single segment. For example, if Audience B consists of people living in the US, and you want Audience D to consist of men from Audience B, you can combine the conditions (i.e., people living in the US and being male) in one step to get the desired output.

 

I hope this helps clarify things!

 

Best regards,
Parvesh

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Level 4

Thanks Parvesh! Yeah the specific use case would be that I split my audience by percent into 4 different audiences (Audience A, Audience B, Audience C, Audience D), each being 25% of my original audience. Then, within Audience A we want to split by percentage again into two more audiences (Audience E and Audience F). I was wondering if this can all be done within one Compose UI but it's not a big deal because I guess I can just create a new composition beginning with Audience A and split it into 2.