People Core Services/Audience Library - Real Time Audiences , How Long is "Profile" Valid For

[KMarchewa]

If I created an Audience in the People Core Audience library using an Analytics Dimension, how long is the "lookback" period or profile lifetime (to use Target terminology)? That is, if Dimension X came to be associated with Visitor Y, how long would Visitor Y be placed in the Real-Time Audiences built using Dimension X?

Thanks.

[garrettchung · Accepted solution]

The default will be 120 days. The user will qualify for 120 days unless they re-qualify where the expiry is extended.