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Can we bring Hashed Email address to original form in AEP data prep

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Level 2

If source has hash Email address , can we bring it to original form in case we have hash  key in data flow data prep. I can see a lot of option to convert into hash value.

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Correct answer by
Employee Advisor

No, you cannot decrypt using data prep. Depending on the algorithm used, it would be a one-way hash. The data prep has functions to encrypt or hash the raw values into hashed values.

 

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2 Replies

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Employee Advisor

Hi @Nikhil719 

Could you elaborate the use case because I am not sure to understand the topic? have you got in mind People Based Destination type of scenario for instance?

Thanks

Denis

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Correct answer by
Employee Advisor

No, you cannot decrypt using data prep. Depending on the algorithm used, it would be a one-way hash. The data prep has functions to encrypt or hash the raw values into hashed values.