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Opt-in attribute - Best practice

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Level 3

Is there any guidance, best practice from Adobe/AEP around out-in attribute to be sent to Destinations meant for customer marketing perspective via email, text, etc?

 

I believe there is no mandate to send the Opt-in attribute to Destinations. The Segment(s) selected for the Destination(s) should have the appropriate rules to filter out the opt-in = FALSE customers/audience.

 

Suggestions?

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1 Accepted Solution

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Correct answer by
Level 9

@mdajaz Ohkk. Yup. There is no need to send opt-in attribute to a destination if it has been catered to in a segment upstream before sending to the destination.

 

 

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4 Replies

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Level 9

Hey @mdajaz 

 

Consent and data governance is much more detailed in AEP. What you are taking into account is a blanket consent to activate data to a destination. But since AEP brings in varied kinds of data about a user into the platform, it is much more complex to set standards around what can and cannot be used to define a segment and activate it. To manage such scenarios, there is a complete DULE governance framework. You can read up more here in a very good series of blogs from @Danny-Miller : https://experienceleaguecommunities.adobe.com/t5/adobe-experience-platform-blogs/getting-started-wit...

 

Hope the above helps to give some perspective to it.

 

Cheers.

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Level 3

Hey,

I guess you misunderstood my query. My query is about attributes exported to a destination.

 

Example:

Option A - 

FName, LName, Email, Opt-in

 

Option B -

FName, LName, Email (No Opt-In attribute to Dest which is already used in the Segment rules to filter out the customers who did not Opt-In)

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Correct answer by
Level 9

@mdajaz Ohkk. Yup. There is no need to send opt-in attribute to a destination if it has been catered to in a segment upstream before sending to the destination.

 

 

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