How to implement custom HTML tags in Event Forwarding

[SurajSu]

Hi Team,

We are using Adobe Launch(tags) for Analytics data collection and we would like to move on to Event Forwarding. In our existing system, we have several custom HTML tags that are using Window internally. 

Is this possible to move this kind of tag to Event Forwarding?

Ref link: https://experienceleague.adobe.com/en/docs/experience-platform/tags/event-forwarding/overview

[Asheesh_Pandey · Accepted solution]

@SurajSu Sure, for custom HTML tags migration to Event Forwarding you can use Cloud Connector event forwarding extension. Thus allows you to create custom HTTP requests to send data to a destination or retrieve data from a destination.

Few things to keep in mind:

1. If the vendor requires data (like a vendor-specific unique ID, for example) that can only be generated or accessed by their own client-side tag, then that vendor tag is likely not a good candidate to move. Attempting to reverse-engineer a client-side tag with the idea of moving that data collection to event forwarding without the appropriate APIs is discouraged.

2. Event forwarding is a paid feature that is included as part of the Adobe Real-Time Customer Data Platform Connections, Prime, or Ultimate offerings.

Thanks,

Asheesh