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How is marketing channel details populated in adobe analytics?
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The "Marketing Channel Detail" value is populated by the processing rules for the Marketing Channel Report in the admin console. When configuring a rule, you set the criteria for defining how a hit will be bucketed into a channel, and in that same rule, you define what the "Marketing Channel Detail" value will be. This is not driven by classifications. I've included a screenshot here.
You also have many options as to what the value is, such as a query parameter, referring domain/url, etc.
EDIT: Also including a reference to the documentation here: https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/manage-report-suites/edit-report...
Correct answer by
The "Marketing Channel Detail" value is populated by the processing rules for the Marketing Channel Report in the admin console. When configuring a rule, you set the criteria for defining how a hit will be bucketed into a channel, and in that same rule, you define what the "Marketing Channel Detail" value will be. This is not driven by classifications. I've included a screenshot here.
You also have many options as to what the value is, such as a query parameter, referring domain/url, etc.
EDIT: Also including a reference to the documentation here: https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/manage-report-suites/edit-report...
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