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Custom personalization connection


Level 2

Hi all, 


i'm going through the documentation to create a custom connection for aep segments (our destination is a DSP tool). 

I'd like to know if there are more details on this part (this is an attribute to pass while configuring the connection): 

  • Integration alias: This value is sent to the Experience Platform Web SDK as a JSON object name.

How can we provide this information? is this data that allow us to send the segment to external services? 


I don't know if someone would like to share an experience 🙂

Thanks a lot

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