Adobe Experience Platform

We’re excited to share the on-demand session recordings from Adobe Summit 2025, specifically focused on AEP & RTCDP. Whether you want to revisit a session or catch up on ones you missed, this curated list brings together the most relevant insights for AEP & RTCDP users, practitioners, and champions...

Hello Everyone! Here is a list of all the Adobe Experience Platform labs scheduled for Adobe Summit 2024. Register now and start scheduling your sessions today: https://summit.adobe.com  LabScheduleSpeaker1[L609] What’s Your Preference? Build Consumer Trust with a Personal TouchTuesday, Mar 261:30 P...

Use this thread to ask any questions related to the Experience League LIVE session titled, "Use Case Playbooks, self-serve templates to deploy use cases in a few clicks." We will add/answer questions below that were asked in the livestream and we didn't have time to answer live. Experts are monitori...

Hello All,I am trying to connect Google PubSub as a source connector in AEP.There are two requirements for this connection: 1. Project Id, 2. Credentials. Please help me from how and from where in GCP console, I can get the credential? In GCP console, I tried to create an API key but it did not work...

Session Details Privacy laws are multiplying, data breaches are more common, and customers are demanding responsible handling of their data to honor their consent preferences in every interaction. Can you design a system to govern customer data at scale that’s flexible enough to evolve with this pr...

Session Details In today’s hyper-competitive digital landscape, businesses are seeking innovative ways to harness the power of data for better personalized experiences. In this hands-on lab, learn how to accelerate implementations of Adobe Real-Time CDP, Customer Journey Analytics, and Journey Opti...

Session Details Create the ultimate personalization experience. Gain a deep understanding of the value proposition and use cases enabled via attribute-based personalization, combined with edge segmentation to deliver the ultimate one-to-one, personally tailored customer experience. Dive into the de...

Session Details Learn how to create a scalable personalization framework with Adobe Target and the Web SDK in this technical lab. Discover how to navigate the cookieless terrain and deep dive into client-side, server-side, and hybrid implementation techniques. Get personalization best practices for...

Session Details B2B marketing attribution relies on complete data, intelligent modeling, and flexible reporting. Marketo Measure Ultimate delivers across all these areas using Adobe Experience Platform, AI, and other technologies. Join Marketo Measure experts and get hands-on with Marketo Measure U...

Session Details Thousands of organizations have invested in CDPs in the past few years with the primary objective of effectively capturing a company’s authenticated first-party data from its own channels for activation. First-party identifiers are set to become even more valuable as cookies (finall...

Session Details Leverage Customer Journey Analytics (CJA) data directly in Power BI, building reports and visualizations with the same metrics and dimensions that you use in Analysis Workspace. Avoid dealing with the error-prone, complicated task of recreating metrics from CJA or Adobe Analytics in...