[Release Update] Adobe Experience Platform August 2025 Release

[Sukrity_Wadhwa]

August '25 release notes

Check out what’s new in the latest Adobe Experience Platform release update: Release Notes

New capabilities

• Alerts: Streaming throughput capacity alerts - Three new alerts allow users to subscribe to and configure alerts to proactively manage and monitor performance of streaming throughput capacity. New alerts include when streaming throughput reached 80%, 90%, or exceeds capacity limits.
• Catalog Service: Data retention for Real-Time Customer Profile -You can only update the data retention period for Real-Time Customer Profile once every 30 days.
• Destinations: 
  • Acxiom Real ID Audience Connection destination: Use the Acxiom Real ID Audience Connection destination to enhance audiences with Acxiom’s Real ID technology and activate audiences to multiple platforms, such as Altice, Ampersand, Comcast, and more.
  • Enhanced Marketo Engage destination: The enhanced Marketo Engage destination is an upgraded version of the existing (Legacy) (V2) Marketo Engage connector. This new connector brings profile sync capabilities in addition to the existing audience sync capabilities from the legacy connector, providing a tighter integration with Marketo Engage.
    The (Legacy) (V2) Marketo Engage connector will be deprecated in March 2026. 
• Experience Data Model (XDM): Model-Based Schemas - Simplify your data modeling with Model-Based Schemas. You can now create schemas more easily with comprehensive how-to examples and guidance. This feature is currently available to Campaign Orchestration license holders and will expand to Data Distiller customers at GA, making data modeling more accessible and efficient.
• Sandboxes:
  • Dependency object de-duplication in importing workflow: Sandbox tooling will now always reuse existing objects if objects with the same name are detected, to avoid object proliferation.
  • Entire sandbox support for across orgs package sharing: Sandbox tooling now supports Entire sandbox type in across org package sharing. You can now share both entire sandbox and Multi-object packages across orgs.
• Segmentation Service: Audience estimates - Automatically generated within Segment Builder and updated in real-time as you modify audiences. Estimates now display as a range, reflecting sampling confidence.
• Sources: Enhanced authentication for Azure Blob Storage - Service principal–based authentication adds stronger security, easier credential rotation, and finer access control.

Please find the detailed information around the new capabilities and updates here: Latest Release

Feel free to reach out in case you have any questions and/or feedback through the below comment section.