[Release Update] Adobe Experience Platform September 2025 Release

[Sukrity_Wadhwa]

September '25 release notes

Check out what’s new in the latest Adobe Experience Platform release update: Release Notes

New capabilities

• Agent Orchestrator: 
  • Agent Orchestrator: Adobe Experience Platform Agent Orchestrator is the new agentic layer in Adobe Experience Platform. Designed to leverage the platform’s rich data and customer knowledge, Experience Platform Agent Orchestrator powers the intelligence and reasoning behind purpose-built expert Adobe Experience Platform Agents, enabling them to execute complex decision-making and problem-solving tasks at speed and scale — all with human oversight.
  • Audience Agent: The Audience Agent lets you view insights about audiences, including detecting significant audience size changes, detecting duplicate audiences, explore your audience inventory, and retrieve your audiences’ size. 
• Alerts: Streaming profile ingestion alerts - You can now subscribe to two new alerts for streaming ingestion on a dataflow level:
  • Streaming Ingestion Failure Rate Exceeded
  • Streaming Ingestion Skipped Rate Exceeded
• Destinations: 
  • Snowflake Batch connector:A new Snowflake Batch connector is now available, providing an alternative to the streaming connector for specific use cases.
  • Data Landing Zone encryption support: You can now attach RSA-formatted public keys to encrypt your exported files, giving you the same level of security that other cloud storage destinations provide for your sensitive information.
  • Authentication expiration details for Pinterest destinations: Authentication expiration information for Pinterest destinations is now visible directly in the Experience Platform interface, so you can see when your authentication will expire and renew it before it causes any disruptions to your dataflows. 
    
  • Enhanced destination management capabilities in the Experience Platform UI: Improve your destination management workflow with new sorting capabilities across the Browse and Accounts tabs. You can now also see a visual indicator when your account authentication is about to expire.
• Experience Data Model (XDM): Data Mirror - Ingest row-level changes from cloud data warehouses (e.g., Snowflake, Databricks, BigQuery) into Adobe Experience Platform using model-based schemas. Data Mirror eliminates upstream ETL and preserves relationships, versioning, and deletions by mirroring existing database structures directly into the data lake. 

Please find the detailed information around the new capabilities and updates here: Latest Release

Feel free to reach out in case you have any questions and/or feedback through the below comment section.