Hi @ribhubanerjee - Using production data in a development sandbox is a common practice for clients to ensure that all AEP functionalities, such as segmentation and activation, work correctly before going live. This exercise typically involves batch data and does not impact any ongoing work. However, there are important considerations and best practices to follow: ensure that production data in the development sandbox is clearly marked and segregated from other data to avoid any confusion or misuse; limit access if required to the development sandbox containing production data to only those team members who need it for testing purposes and regularly review permissions; ensure production data in the development sandbox is not used for any real-time use cases; make sure all marketing team members are aware of the presence of production data and understand the guidelines for its use; and regularly audit and monitor the use of production data in the development sandbox to ensure compliance with best practices and identify any potential issues early. By following these best practices, you can effectively use production data in a development sandbox while minimizing risks and ensuring that all AEP functionalities are thoroughly tested before going live.
Thank you,
Jayakrishnaa P.
