AEP Apps Vs Other Adobe Apps

[nsvsrk]

Hi all,

I see duplication of other Adobe functionality in AEP.

Ex: Customer Journey Analytics mimics Adobe Analytics and Journey Optimizer mimics Adobe Campaign.

1. How to choose which of these could be used and why.

2. Also, is there any other duplication in AEP, apart from these two?

Appreciate all your replies.

Thanks,

Rama.

[nsvsrk]

Someone kindly reply....

Thanks,

RK.

[nsvsrk]

Still waiting for a reply.........

Thanks,

RK.

[PratheepArunRaj]

Dear @nsvsrk ,

Sorry for the late reply.

While there is a big debate going on between AA versus CJA and Adobe Campaign versus AJO, the differentiation can be seen if we understand the use cases the solutions try to solve.

From the enterprise landscape, they work together to achieve extended use cases (architecture).

One big difference I want to call you is the underlying data: AA utilizing AA Datawarehouse versus CJA utilizing AEP Data Lake is completely different (other than the Omnichannel versus the Digital data). Though the analysis workspace is the same, AA is a separate solution, but CJA is a report engine like Tableau, Power BI, Looker, etc., but with enhanced capabilities sitting on AEP.

The same thought process would extend to Adobe Campaign versus AJO, but with some other aspects. When you need traditional campaign management, functioning as an email service provider replacement, and batch or multi-step segmentation, Adobe Campaign might be the right fit. But if one-to-one marketing and personalization are required, the best option is to have AJO.

There are multiple blogs to understand the difference and when to have what.

1. https://www.pedromonjo.com/2023/09/ajo-acc-marketo.html

2. https://www.shiftparadigm.com/insights/how-to-choose-between-ajo-marketo-and-adobe-campaign/

3. https://www.bounteous.com/insights/2023/03/08/customer-journey-analytics-vs-adobe-analytics/

4. https://www.bounteous.com/insights/2023/03/08/customer-journey-analytics-vs-adobe-analytics/

Checkout and let me know if you have any questions.

Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics