Adobe Summit 2024, AEP Lab | [L608] Unified Customer Profiles: From Implementation to Insights and Engagement
Session Details
In today’s hyper-competitive digital landscape, businesses are seeking innovative ways to harness the power of data for better personalized experiences. In this hands-on lab, learn how to accelerate implementations of Adobe Real-Time CDP, Customer Journey Analytics, and Journey Optimizer through unified customer profiles. Get the data you need to better understand your customers and prospects.
Key takeaways:
- Drive personalized insights and engagement through unified customer profiles
- Explore the data strategy, data ingestion, and Real-Time Customer Profile hydration needed for key insights to increase ROI
- Learn to manage data through cleansing and restructuring, with best practices for ingestion in the Real-Time Customer Profile
Session Schedule
Tuesday, Mar 26 | 4:30 PM - 6:00 PM PDT
Speaker(s)
Sameeksha Arora, Senior Product Manager, Adobe
Saurabh Mahapatra, Sr. Manager, Experience Platform, Adobe
Session Registration URL
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