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Adobe Summit 2024, AEP Lab | [L608] Unified Customer Profiles: From Implementation to Insights and Engagement




Session Details

In today’s hyper-competitive digital landscape, businesses are seeking innovative ways to harness the power of data for better personalized experiences. In this hands-on lab, learn how to accelerate implementations of Adobe Real-Time CDP, Customer Journey Analytics, and Journey Optimizer through unified customer profiles. Get the data you need to better understand your customers and prospects.

Key takeaways:

  • Drive personalized insights and engagement through unified customer profiles
  • Explore the data strategy, data ingestion, and Real-Time Customer Profile hydration needed for key insights to increase ROI
  • Learn to manage data through cleansing and restructuring, with best practices for ingestion in the Real-Time Customer Profile

Session Schedule

        Tuesday, Mar 26 | 4:30 PM - 6:00 PM PDT


         Sameeksha Arora, Senior Product Manager, Adobe

         Saurabh Mahapatra, Sr. Manager, Experience Platform, Adobe

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