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Adobe Summit 2024, AEP Lab | [L515] Personalization at Scale with Adobe Real-Time CDP and Target

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Session Details

Create the ultimate personalization experience. Gain a deep understanding of the value proposition and use cases enabled via attribute-based personalization, combined with edge segmentation to deliver the ultimate one-to-one, personally tailored customer experience. Dive into the details of Adobe Real-Time CDP and Adobe Target audience sharing, unified omnichannel profiles, and cookieless readiness. 

In this lab: 

  • Learn how to augment in-session audiences with enriched segments and profile attributes from Adobe Real-Time CDP to unlock real-time personalization use cases in milliseconds 
  • Understand how marketers and developers can provide more granular personalization experiences while ensuring appropriate data governance and consent enforcement 

Session Schedule

        Tuesday, Mar 26 | 4:30 PM - 6:00 PM PDT

Speaker(s)

        Terry Chen, Manager, Product Management, Adobe

        Trey McIntyre, Principal Expert Solutions Consultant, Adobe

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