Create the ultimate personalization experience. Gain a deep understanding of the value proposition and use cases enabled via attribute-based personalization, combined with edge segmentation to deliver the ultimate one-to-one, personally tailored customer experience. Dive into the details of Adobe Real-Time CDP and Adobe Target audience sharing, unified omnichannel profiles, and cookieless readiness.
In this lab:
Learn how to augment in-session audiences with enriched segments and profile attributes from Adobe Real-Time CDP to unlock real-time personalization use cases in milliseconds
Understand how marketers and developers can provide more granular personalization experiences while ensuring appropriate data governance and consent enforcement
Tuesday, Mar 26 | 4:30 PM - 6:00 PM PDT
Terry Chen, Manager, Product Management, Adobe
Trey McIntyre, Principal Expert Solutions Consultant, Adobe