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It really depends on what you want to achieve.
do you want to track user behavior / conversion events like product views and orders on your website, especially after a visitor has come to your website through a Bing Ad click?
-> use a Launch client-side tag
do you want to send audience data from your Adobe CDP to an endpoint like Bing Ads to target the people in this audience on other websites?
-> AEP Destination
As mentioned in the reply to your question in the Analytics forum, Data Collection (aka Launch) has nothing to do with Google destinations in AEP. These are two different things.
The destination is to activate profile data from your CDP towards 3rd-party vendors like Google.
The client-side tag has to be deployed through your tag manager and helps understand what the users are doing on the website.
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Hi @bjoern__koth and really thanks for your answers! I was asked from a customer's web agency for this integration to be able to analyze certain events (purchase, scAdd, pageview...) with the GoogleAds tool, I suspected that tracking was only possible through explicit client-side implementations, and that server-side mapping was not sufficient. Therefore, I will export these considerations with whoever asked me for the integration.
If I may take advantage of your kindness, is the expected behavior the same also for the Bing and Pinterest extensions (activate profile data from your CDP towards 3rd-party)?
Thanks again
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It really depends on what you want to achieve.
do you want to track user behavior / conversion events like product views and orders on your website, especially after a visitor has come to your website through a Bing Ad click?
-> use a Launch client-side tag
do you want to send audience data from your Adobe CDP to an endpoint like Bing Ads to target the people in this audience on other websites?
-> AEP Destination
Thanks once more, regards!
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