Finding incremental customers with data attributes that do not have a timestamp

[Ryan9j6]

We have a data attribute that is being brought into our customer data platform without an associated timestamp. Is there anyway we would be able to use this attribute to target only incremental customers that are added to this attribute? For example if we wanted to target customers who were added to this attribute after January 23rd 2025?

I was wondering if "add to profile" in AJO or "computed attributes" in CDP could help us solve this issue for us. Let me know if you have any suggestions!

[somen-sarkar · Accepted solution]

Hi @Ryan9j6 ,

If possible, modify your data ingestion process to include timestamps. This way, each record will have a timestamp indicating when the attribute was added in AEP. Then this atribute can be leveraged to get the required audience.
Also as you mentioned , having a computed attribute that captures the first time the attribute appears for a customer can help.

Thanks,

Somen