Integration with Google Ads, Bing Ads, Pinterest...

[mirkomanga]

Hi everyone, I was wondering if anyone had experience using the extensions in the title. In particular, I needed to understand for: GoogleAds 1) First of all Why I can't find the standard https://experienceleague.adobe.com/en/docs/experience-platform/destinations/catalog/advertising/goog... in my catalog? I has had to install the Google Global Site Tag, less documented... 2) With this extension is it necessary to implement client-side logic for data propagation to GADS or are server-side configurations enough? and if so, does anyone know which configuration works? I've tried dozens in vain... For Pinterest and Bing I haven't ventured yet, perplexed by the results of this integration...but if anyone has any suggestions, they are welcome. Thanks in advance, good work

[bjoern__koth]

As mentioned in the reply to your question in the Analytics forum, Data Collection (aka Launch) has nothing to do with Google destinations in AEP. These are two different things.

The destination is to activate profile data from your CDP towards 3rd-party vendors like Google.

The client-side tag has to be deployed through your tag manager and helps understand what the users are doing on the website. 

[mirkomanga]

Hi @bjoern__koth and really thanks for your answers! I was asked from a customer's web agency for this integration to be able to analyze certain events (purchase, scAdd, pageview...) with the GoogleAds tool, I suspected that tracking was only possible through explicit client-side implementations, and that server-side mapping was not sufficient. Therefore, I will export these considerations with whoever asked me for the integration.
If I may take advantage of your kindness, is the expected behavior the same also for the Bing and Pinterest extensions (activate profile data from your CDP towards 3rd-party)?
Thanks again

[bjoern__koth · Accepted solution]

It really depends on what you want to achieve.

do you want to track user behavior / conversion events like product views and orders on your website, especially after a visitor has come to your website through a Bing Ad click?

-> use a Launch client-side tag

do you want to send audience data from your Adobe CDP to an endpoint like Bing Ads to target the people in this audience on other websites?

-> AEP Destination

[mirkomanga]

Thanks once more, regards!