Adobe Experience Platform Data Collection

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This post is part of a series about auto-taggingWhile using a tag management system (TMS) like Adobe Launch, you can use different tagging methodologies to achieve your requirements. There are 3 main concepts of tagging which are:DOM scraping which uses the functionalities of the DOM API to gather t...

This post is part of a series about auto-taggingIn this article I will describe how to create your views for your Adobe Launch extension. Extensions are a way to extend your tagging implementation to provide reusable content for your tagging team to use in all your Adobe Launch containers.When build...

This post is part of a series about auto-taggingAdobe Launch release process is by design simple. This simplicity sometimes comes at a cost as quality checks are often missing before code goes to production. You should also have tagging and coding standards set up to facilitate the release process.P...

This post is part of a series about auto-taggingAdobe Launch TMS allows you to use built in features to deploy tags on your website. In some instances, you will be required to write some JavaScript custom code as the tagging features are not enough to achieve your requirements.By injecting JavaScrip...

This post is part of a series about auto-taggingTagging Standards will allow you to set up a set of rules for your tagging team members to follow. By following them we will ensure that the content of your Adobe Launch container is secure, maintainable, and reusable.Naming ConventionAs a member of th...

Adobe Launch : Adobe Analytics Code Reading Sequence by Pratheep Arun Raj Abstract Back after a while to Adobe Launch, thanks to my friend who started a conversation with me on Adobe Analytics related to Form Abandonment tagging. I remember ever having started my Adobe Analytics tagging before 6 y...

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Hello Adobe Launch community, I'm looking to hire for a digital analytics (read Adobe Launch guru) implementation specialist to manage and support all of Manulife's Global Wealth and Asset Management digital properties and ecosystem!https://www.linkedin.com/feed/update/urn:li:activity:67685898543526...