Why we created LLM Optimizer

[CedricHuesler]

Many of you have been building on AEM for years - crafting sites that don’t just look great but drive measurable business outcomes. You’ve set the bar high.

Now, the landscape is shifting. People are finding answers and getting work done through new, powerful tools - ChatGPT, Google AI Mode, and others.

The AEM team is committed to making sure this community stays ahead of that curve. That’s why we’ve built LLM Optimizer - a new capability that gives you deep visibility into how generative AI systems (like chatbots and agents) consume and interpret your site’s content. It connects those insights to business outcomes and provides step-by-step guidance to help you capture emerging opportunities.

This week, we’re starting to roll out LLM Optimizer for AEM customers on AMS and Cloud Service. You’ll start seeing real data - tracking agentic traffic and surfacing your first set of optimization opportunities.

We started this journey just over 100 business days ago, and it’s only the beginning. As we continue to learn, we want this community alongside us - shaping how LLM Optimizer evolves and helping every one of you become experts in building agentic websites.

Questions - let's talk below

[KathieYang]

The score refers to just that single webpage, not a measure of your entire site. It means that 79% of that page is readable by agents, the other 21% is likely loading thru Javascript, which agents can't read. 

LLM Optimizer has an optimization opportunity called "Recover Content Visibility" which looks across your site for pages with low scores. From there you can get a list of those pages and fix them at scale.

[MayurSatav]

Thanks @CedricHuesler  for sharing this update! I’m excited to see how LLM Optimizer can help us better understand and optimize agentic traffic. As someone working with clients who have highly sensitive data, I’m particularly interested in learning more about the privacy and security measures in place. How does LLM Optimizer handle sensitive content and ensure compliance with data protection requirements?

[EstebanBustamante]

Great work, @CedricHuesler — awesome to see this is now GA! Is there any extra cost for AEMaaCS clients? And are there any limits, like quotas or usage thresholds, that we should keep in mind?

[narendragandhi]

This is looking awesome @CedricHuesler . I ran the chrome extension for some of the sites and got different score and it was great to be able to visualize what the LLMs can see for those sites.

Also, currently the AI searches seems to be pulling content from any available sources so there is a high chance that some of these sources may not be credible? Is there anything specific consideration being made around this scenario in the product? Like an allowlist/denylist of sources?

I am looking at this article which goes in great detail on this topic - https://www.gsqi.com/marketing-blog/ai-search-core-systems-anti-spam/ 

Thanks

Narendra

[KBWEB]

@CedricHuesler - this is great that Adobe is taking the lead with the LLM Optimizer!

Are these new AI Tools, such as ChatGPT and others, clearly defining their bot behavior, or at this point, are you just inferring it from the data you collect? 

The real question is whether the LLM Optimizer is based on a standard behavior or is self-adapting?

Thanks.

[Suraj_Kamdi]

@CedricHuesler This is really interesting. This is definitely going to add a new impression while delivering AEM functionality. Using this tool, we can limit overall data & client security as per my understanding.

[venkatkrishnat]

Thanks @CedricHuesler for initiating this thread.

Got few questions below.

• How does LLM Optimizer technically differentiate between agentic hits (from LLMs or chatbots) and human traffic? Can we view which specific LLMs or AI platforms (e.g., ChatGPT, Perplexity, Google AI Overviews) are accessing our content?

• What reporting dashboards are available for LLM Optimizer — are they integrated with Adobe Analytics or within AEM’s Admin Console?

• What are the prerequisites or setup steps for enabling LLM Optimizer in an AMS managed AEM SP22 environment?
• How can we influence the roadmap or participate in the LLM Optimizer early feedback program?

[kamlesh-maddheshiya]

This sounds really exciting, Cedric!
I’m curious, will LLM Optimizer data (like agentic traffic insights) be available for integration into analytics tools like Adobe Analytics or CJA?
It would be great to measure how LLM interactions contribute to engagement or conversions alongside traditional traffic sources.