When purchasing a CMS Solution such as Adobe Experience Manager (AEM), oftentimes the initial costs of licensing and migration drive business stakeholders to seek the lowest time and cost minimum viable product (MVP) solution to go live. However, that approach can leave a business with a shiny solution on Day 1 that is not ready for Day 2, requiring the business to choose between overhauling the solution or enduring higher maintenance costs for the life of the platform.
A well-implemented CMS from both a business strategy and technical perspective is evidenced by tangible metrics, over time. Costs for migrating new sites to the platform decrease site to site. Author engagement and design flexibility within the platform continually increase. And these results are underpinned by only nominal increases in ongoing platform maintenance costs. That’s the picture of success, so when this picture doesn’t materialize we naturally must seek why. Sometimes the issue lies in a lack of a business strategy to leverage a CMS well across business units and brands. But other times the problem lies in a short-sighted technical MVP implementation, imperceptible to business stakeholders until the solution looks to grow.