Low AI Visibility (6%) for AEM website

[Learning4me]

Hi everyone,

I’ve noticed that our AEM site has a very low AI visibility score (around 6%). Could this be happening because most of the content is rendered client-side ?

If so, what are the recommended approaches in AEM to overcome this issue and make page content more accessible to AI crawlers and indexing tools (e.g., using server-side rendering or prerendering)?z

Thanks,

L

[ManviSharma · Accepted solution]

Hello @Learning4me ,

Yes, the low AI visibility score (around 6%) is most likely because our site relies heavily on client-side rendering meaning crawlers and AI tools don’t see the actual HTML content at load time.

How to fix it in AEM:

1. Enable Server-Side Rendering (SSR):

   • For AEM SPAs, use the AEM SPA Editor SDK with a Node.js renderer so the HTML is generated on the server before it reaches the browser.

   • If you’re using Next.js with AEM as a headless CMS, use getServerSideProps or getStaticProps to prerender content.

2. Use Prerendering (if SSR isn’t feasible):

   • Tools like Rendertron or Puppeteer can generate static HTML snapshots for bots.

   • These can be served to crawlers through user-agent detection or an edge rule.

3. Make sure the HTML itself has meaningful content:

   • Include titles, headings, meta tags, and JSON-LD server-side — not just in client-side scripts.

4. Cache smartly:

   • Store prerendered or SSR HTML at the Dispatcher/CDN level and clear it automatically when content is published.
     
     

Docs for reference:

• AEM SPA Walkthrough (Experience League)

• Server-Side Rendering for AEM SPAs (GitHub AdobeDocs)

• Best Practices: SSR in AEM (Kogifi)