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5 Potential Pitfalls to Avoid as You Prioritise Digital Transformation Goals | AEM Community Blog Seeding

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17-06-2020

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5 Potential Pitfalls to Avoid as You Prioritise Digital Transformation Goals by Adobe Blog

Abstract

Plenty has been written about businesses adapting to new demands in light of COVID-19. Indeed, the pandemic has changed priorities within many companies, requiring a renewed focus on business resilience.

If you’re charged with pivoting your company’s digital transformation plans in the face of COVID-19, you need to also consider how you will create a sustainable competitive advantage in the post-pandemic world. As you prioritise your company’s initiatives, it is imperative to look deep to uncover the right focus areas.

It is also crucial to stay away from the following five potential pitfalls as you go about tweaking (or overhauling) your company’s digital strategies.

Pitfall 1: Allocating digital investment for fulfillment only rather than the customer journey
With more people shopping online, there is a heightened urgency for businesses to use digital channels for customer outreach. Digital distribution is now taking centre stage in many traditional businesses heavily dependent on offline distribution—i.e., customers visiting physical locations. Banks, for examples, are seeing more of its customers going online instead of into branches, and supermarkets are seeing more purchases being made for online delivery.

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5 Potential Pitfalls to Avoid as You Prioritise Digital Transformation Goals

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