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What Do You Need To Know About Personalization With AEM? | AEM Community Blog Seeding

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6/5/23

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What Do You Need To Know About Personalization With AEM? by Enfuse-solutions

Abstract

There are multiple ways to reach tech-savvy customers. Yet, the core of engagement should be authentic and consistent. This consistency is powered by a reliable CMS that allows the business to streamline content management.

AEM, also known as Adobe Experience Manager, is a very popular CMS in the eCommerce industry for its effective website content management. AEM is a part of Adobe Experience Cloud, which has an array of digital solutions like Adobe Analytics, Adobe Campaign, Adobe Target, Adobe Commerce Cloud, etc.

One of the reasons why AEM is so successful in the global market is because of its ability to facilitate high-end personalization. To that end, this blog discusses how AEM offers personalization and how this personalization benefits eCommerce sites.

How Does AEM Help With Content Personalization?
According to a report, 54% of retailers accepted that product recommendations are the key driving force of average order value (AOV) in customer purchase. While most brands try to offer customized digital experiences using behavioral analysis, they have to cater to multiple devices and screens for enhanced user experience and reach. Providing a personalized customer experience through multiple touchpoints is a far more challenging endeavor.

With Adobe Experience Manager, this journey becomes easier. Brands can now connect all the touchpoints in the customer journey, delivering a more personalized experience. AEM helps marketers to link customer profiles across many channels, providing more insights. However, establishing a personalized AEM customer journey isn’t that straightforward.

Establishing The Framework For AEM Personalization
Let’s discuss the best practices of creating personalization with AEM.

1) Who Are Your Audiences?
The first step is to understand and segment the audience. This entails developing profound comprehension of whom you are personalizing the eCommerce site for. The understanding can be based on the target users’ location, income, age, gender, etc. Depending on how you segment your audiences, you can categorize your products or service requirements too.

2) What Do You Want Your Audiences To Experience?
Consider what you want your audiences to see. For instance, if you have a landing page highlighting a certain fashion argument popular on the East Coast, you might want the page to be directed to your New York or Boston customers, catering to their needs. This is where you work on the relatability factor. It can be an offer like a sale or content like a welcome email, or an email with offers and promotional content customized for specific users according to their choices.

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What Do You Need To Know About Personalization With AEM?

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