Bringing automation into the workflow of sourcing creative assets not only reduces the time-to-market for assets, but also reduces the churn often associated with the back-and-forth of trying to prepare content and assets for production-readiness. If workflows from a tool like Workfront are not being used to facilitate this flow, creatives will often repeat the same process over and over. This type of flow can be prone to error, delays, and diminished productivity.
Content Automation can also decrease the amount of time it takes for processing assets using microservices. This processing can be significantly quickened running in a “serverless” infrastructure as opposed to relying on Desktop applications for processing, which also means processing can run in batch.
By working with one main asset, many renditions based on processing profiles can be created which further enables marketing teams and non-technical users. Content Automation gives them the ability to create assets that are consistent, adhere to brand standards, and leverage AI capabilities of the platform.
Key Features and Benefits
Content Automation is executed by Microservices, a modern approach to cloud processing that offloads processing and minimizes impact to the authoring experience.
AI assistance is available for processing, further minimizing manual tasks.
Certain processing can also be customized and configured entirely via the UI – no coding or development needed!
Content Automation eliminates tedious tasks typically done by creatives.