This blog can help you understand why you need to bring your content out from siloed environment and add agility to it, using Adobe Experience Manager’s headless CMS capabilities. Explore how AEM can shape up a consistent and connected experience for consumers with your brand.
Unlike traditional CMS platforms, like web content management systems—which are tightly bound to a particular presentation technology (e.g., .NET, Java, Rails, etc.) and target channel (e.g., web, mobile, e-commerce, etc.)—headless CMS platforms free themselves from prescribing a specific target presentation model.
A headless CMS, often known as an API-first, focus on the freedom from any specific presentation technology or channel. This approach enables the CMS to live up to the promise of managing content in place and publishing anywhere. Adobe Experience Manager supports a headless approach, freeing it from being bound to its historical Java-based web development.
With Adobe Experience Manager version 6.3, Adobe has fully delivered its content-as-a-service (CaaS) implementation using its web services layer.This approach uses the familiar Content Fragments that allow users to create channel-neutral content with variations, which are fully independent of any notion of pages.
In today’s competitive world, organizations are looking to adapt quickly to market changes, while providing a unified, engaging experience to customers across various channels such as web, mobile, business applications, and email. Adobe Experience Manager, now with its CaaS abilities, provides organizations a modern content management foundation to build upon.