Adobe Summit 2019 | S939 - Award winning journey to a personalized digital customer touch point
Session Details
Refinitiv and Tata Consultancy Services (TCS) share their experience in modeling a customer self-service intelligent touch point that is built on Adobe Experience Cloud leveraging location independent agile. This digital platform is a single front door to Refinitiv’s products and services and provides a personalized experience to customers. The portal enables customers to quickly find out about Refinitiv’s offerings, demos, free trials, training and service requests. More customers are accessing the digital platform via mobile devices, allowing them to be faster. This is creating a new level of engagement, trust and delight with Refinitiv's customers.
Speaker(s)
Keith Ricke, Global Head of Digital & Business Technology, Refinitiv
Praveen Agrawal, Client Partner, Tata Consultancy Services
Session Length
1h
Catalog Link
S939 - Award winning journey to a personalized digital customer touch point
Recording
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