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Adobe Summit 2019 | S950 - Customer Journeys Start in Search: Learn to Meet Intent and Deliver Answers

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Session Details

The customer journey starts with search in the form of intent or a specific question. Managing and optimizing that journey from search engines, apps, maps, and voice assistants to your website is crucial. Learn how the rise of rich search results, direct answers, and countless third-party experiences are changing digital marketing. These new consumer services have set customer expectations that brands need to deliver on — or risk answers delivered by someone else. Explore how brands across verticals are using Yext’s integration with Adobe to supply the right answers to customer queries, map the customer journey across AI-powered discovery services, and drive measurable results.


  • To identify, optimize for, and measure brand interactions across third-party brand touchpoints
  • Yext’s integration with Adobe can drive efficiencies and deliver actionable insights to increase visibility
  • Brands can prepare to ensure that they’re visible in the search experiences of the future


Marc Ferrentino, Chief Strategy Officer, Yext

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S950 - Customer Journeys Start in Search: Learn to Meet Intent and Deliver Answers




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