Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn more

View all

Sign in to view all badges

SOLVED

How does Marketing Cloud ID Service & Analytics Visitor ID function in Data Feed

tacia_c
Level 2
Level 2

Hello!

Testing out a new implementation to Marketing Cloud ID service. Looking at the Adobe Analytics data feed, the visid_high & visid_low columns now show '0'. Testing on the page there is an mid and an aid. With MCID active, does the visid_high & visid_low column no longer populate? We aren't currently pulling in post_visid_type so it's difficult to pinpoint the exact reason.

Thanks!

Tacia

1 Accepted Solution
jantzen_belliston-Adobe
Correct answer by
Community Manager
Community Manager

Hi Tacia,

The visid_high & visid_low columns are based off the 'aid' value. Deploying the MCID service can change what you're seeing in data feeds, but it doesn't control that column. Below are a few scenarios that you might see:

Scenario 1
MCID service deployed with grace period activated (New or Returning Visitors)
Result:  You're hit would have a s_vi cookie and therefore an 'aid' value. This means you should see values in the visid_high & visid_low columns

Scenario 2
MCID service deployed with no grace period activated (New Visitor)
Result:  You're hit would only contain a 'mid'. This means you should not see values in the visid_high & visid_low columns

Scenario 3
MCID service deployed with no grace period activated (Returning Visitor)
Result:  You're hit should contain both a 'aid' and 'mid'. This means you should see values in the visid_high & visid_low columns

I know in your post you indicated the page had both a 'mid' and 'aid". Have you verified that those hits have an 'aid' do not have a visid_high & visid_low?

 

Thanks,
Jantzen

View solution in original post

2 Replies
jantzen_belliston-Adobe
Correct answer by
Community Manager
Community Manager

Hi Tacia,

The visid_high & visid_low columns are based off the 'aid' value. Deploying the MCID service can change what you're seeing in data feeds, but it doesn't control that column. Below are a few scenarios that you might see:

Scenario 1
MCID service deployed with grace period activated (New or Returning Visitors)
Result:  You're hit would have a s_vi cookie and therefore an 'aid' value. This means you should see values in the visid_high & visid_low columns

Scenario 2
MCID service deployed with no grace period activated (New Visitor)
Result:  You're hit would only contain a 'mid'. This means you should not see values in the visid_high & visid_low columns

Scenario 3
MCID service deployed with no grace period activated (Returning Visitor)
Result:  You're hit should contain both a 'aid' and 'mid'. This means you should see values in the visid_high & visid_low columns

I know in your post you indicated the page had both a 'mid' and 'aid". Have you verified that those hits have an 'aid' do not have a visid_high & visid_low?

 

Thanks,
Jantzen

View solution in original post

tacia_c
Level 2
Level 2

That was exactly what I needed to know. Thanks Jantzen!

-Tacia