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Adobe Target - Integration with AEM - Advantages

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What are the advantages of using Adobe Target integrated within AEM over using Target with other CMS solutions like Sitecore, etc.?

Simply put, to get the most out of Target, do we really need to work with AMC solutions like AEM?

What is the opinion of the community here?

Are there any case studies or whitepapers you know of that put some light on this topic?

Thank you in advance!

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Correct answer by
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