What information can I gain from reading this article?
- Apple changed how cookies are persisted in Safari Browsers so that some cookies expire after 7 days.
- Despite the change to Safari, data sets from Adobe Experience Cloud cookies are still being collected.
- Lookback windows and return visitor counts may be reduced for Safari traffic until an Adobe update is made available, targeting end of April to May 2019.
- Along with everyone in the industry, Adobe is developing both short and long-term mitigations. The details in this post can change at any time. What does not change is our commitment to our customers and consumer privacy and choice.