Build Data Distiller Audiences on Data Lake Using SQL

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The Adobe Experience Platform (AEP) Data Lake is a comprehensive data hub that brings together datasets from a wide array of Adobe applications, including Adobe Analytics, Adobe Campaign, Adobe Audience Manager, Marketo, and Adobe Commerce. When you combine this wealth of data with that from Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Mix Modeler, Marketo Measure, and Adobe GenStudio, you have the entire Adobe ecosystem at your fingertips—empowering you to personalize at scale like never before. These diverse datasets provide a rich foundation for creating highly targeted and dynamic segments, helping you better understand and engage your customers.

Beyond raw customer data, each of these systems generates system datasets that contain critical information about personalization and customer interactions. Whether it's journey insights from Adobe Journey Optimizer or behavioral data from Adobe Analytics, the AEP Data Lake allows you to access all of this in one place. This unified data source enables you to build Data Distiller Audiences, allowing you to craft audiences based on highly granular customer behaviors and interactions across all channels. With all this data readily available, you are not just building audiences—you are orchestrating personalized, omnichannel experiences that meet customers wherever they are, powered by the full strength of Adobe’s ecosystem.

Benefits of Data Distiller Audiences

Data Distiller stands as the go-to solution for modern audience authoring, offering unmatched flexibility, scalability, and analytical power. When it comes to building personalized, data-driven marketing strategies, Data Distiller brings numerous benefits that make it superior to other audience creation tools.

SQL Power

At the core of Data Distiller's advantage is its ability to leverage SQL, a universally recognized language for database marketing. SQL’s expressiveness provides flexibility and control, allowing you to create detailed audience segments with precision. Unlike restrictive point-and-click tools, SQL gives you the freedom to write complex queries that target specific behaviors, characteristics, or actions. Whether you're segmenting based on purchase behavior, demographics, or engagement history, SQL enables you to fine-tune audience definitions, making it easier to engage the right customers at the right time.

True Behavior-Based Audiences

Modern audience engines often struggle to process large volumes of raw event data efficiently. Data Distiller eliminates this bottleneck. With its ability to seamlessly handle massive amounts of event data and deeply nested structures, Data Distiller goes beyond the capabilities of most campaign tools. This allows you to create highly nuanced audiences based on complex behaviors that would otherwise be difficult to define. Data Distiller also provides powerful data transformation capabilities, making it possible to extract, manipulate, and process data in ways that other systems cannot. Custom joins across datasets let you combine diverse sources of identity information, resulting in a level of audience precision and customization that is unparalleled.

Unmatched Scale

One of the most impressive aspects of Data Distiller is its ability to operate at scale. Whether you're working with millions or billions of records, Data Distiller can handle these datasets effortlessly. This scalability enables the creation of high-value audiences that can drive sophisticated, personalized marketing campaigns without sacrificing performance or speed. Large-scale personalization initiatives, which once seemed daunting, can now be executed efficiently, giving brands the ability to target and engage vast customer bases with ease.

Real-Time or Batch Personalization

You can seamlessly activate audiences in real-time or batch across Adobe's Real-Time Customer Data Platform destinations and Adobe Journey Optimizer. This flexibility allows businesses to shift between batch-based audience creation for long-term insights and real-time activation for immediate, contextually relevant customer engagement. n addition to real-time activations, Data Distiller Audiences can also be enriched with personalization attributes and activated to batch or file-based destinations.

Advanced Audience Orchestration

Data Distiller is more than just an audience segmentation tool; it offers a flexible audience orchestration system. With the ability to create conditional branching and mix-and-match criteria, you can build complex audience structures based on multiple conditions. This allows for the orchestration of highly intricate customer experiences, taking into account diverse data points like behavior, identity, and engagement history. By combining these conditions, you can seamlessly manage customer journeys across touchpoints, delivering truly personalized experiences.

Leverage Audiences from Real-Time Customer Profile

Another key advantage of Data Distiller is its ability to integrate with Profile Snapshot datasets. You can mix and match audience memberships from profiles natively authored in Real-Time Customer Profile, along with identity compositions. This enhances audience precision by merging identity data with real-time audience insights, resulting in more accurate segmentation and better personalization. This flexibility allows for the seamless combination of historical data with real-time insights, unlocking richer and more actionable audience segments.

Cross-Platform Integration with External Audiences

Data Distiller isn’t limited to the audiences on AEP Data Lake alone. You can also integrate it with external audiences created by Adobe Audience Manager and Federated Audience Composition to extend your segmentation strategies. This cross-audience capability allows you to blend SQL-based audiences with those created in external platforms, offering even greater flexibility in personalization and reach. By leveraging multiple segmentation strategies, you can ensure that your audiences are fully optimized for different campaigns and marketing goals.

Advanced Analytics and Insights with Data Distiller

Data Distiller does more than just audience segmentation; it opens up a world of advanced analytics. With its ability to generate deep insights, statistical models, and hypercubes, Data Distiller provides marketers with the tools they need for advanced audience analysis. You can process vast amounts of data from multiple sources to uncover key trends, build multidimensional views of customer segments, and extract actionable insights. Whether you need to explore patterns in customer behavior, run advanced statistical models, or dive deep into the data, Data Distiller is equipped to fuel your marketing strategies with powerful insights.

Superior Privacy and Governance

One of the standout advantages of Data Distiller Audiences built on the AEP Data Lake is the enhanced governance and privacy controls. Since the AEP Data Lake is natively integrated with Adobe Experience Platform's Trust Framework, it benefits from robust data governance, ensuring that every dataset adheres to the strictest compliance, security, and privacy standards. This level of control is critical when dealing with customer data, especially in an environment where regulations like GDPR, CCPA, and other data protection laws are paramount.

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