reconcile vs enrichment?

[ASNeelima]

How reconcile is different from enrichment?

[SatheeskannaK · Accepted solution]

Hi @ASNeelima,

Reconciliation primarily used to link unidentified data to existing resources which are available in ACS. For example, if i get product purchased id for each profile then i will be able to link that with product table. Once link is created when you create email all the product data (product name, product url, product description etc.) will be available to personalize. However enrichment activity allows to enrich with additional data that you get from previous activities. And allows to define link between incoming data from different data sets. For example, once you identify targets using query activity and if you want to pass URL parameters you can use enrichment activity to define the same. This will allow all the data which are coming from query activity enriched with URL parameters that can be used in emails.

Take a look at this examples provided,

https://experienceleague.adobe.com/docs/campaign-standard/using/managing-processes-and-data/workflow...

https://experienceleague.adobe.com/docs/campaign-standard/using/managing-processes-and-data/workflow...

Thanks!