Question about campaign content

[Splings]

I have been told not to use all pictures in in ACS emailers as this may affect the IP reputation for the company and may lead to us being 'blacklisted'.

Can anyone confirm or advise on this?

Many thanks, Spling

[Craig_Thonis · Accepted solution]

Hi Spling,

If you are talking about the content ratio in your emails then yes, having all images or a high image to text ratio can impact your deliverability as these types of emails often come from spammers.

I would recommend checking out the email deliverability documentation below:

https://experienceleague.adobe.com/docs/deliverability-learn/deliverability-best-practice-guide/cont...

Regards,

Craig

[Reggie1]

Cheers Craig thanks for that! Will check out the link, bound to be useful!

Thanks again,

Spling