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personalized product recommendations

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Level 1
Level 1

In ACS how can we show personalized products based on products owned by customers? 

E.g.: We have 3 different products and each product has recommended products. How can we show customers via email campaign the relevant recommended products based on the products they own?

1 Accepted Solution

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Correct answer by
Community Advisor

Hi @CA5,

 

I have executed a similar use case with the below approach.

If I have to assume you will have data about the product that the customer purchased, the separate product details table contains data about the product ID and recommended products (P1, P2, P3). Once you identify the target make an enrichment using the 0 or 1 cardinality from the product customer purchased to the product details table product id and additional data section add the three recommended products. Following that is reconciliation activity with three separate links (prodrec1, prodrec2, prodrec3) from product id to P1, P2, and P3. When you get to delivery if you try to personalize it will show a link to three different products and other data attributes (ex. product name, URL, Image, etc.) that you created.

 

I hope this helps.

Thanks, Sathees

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2 Replies

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Correct answer by
Community Advisor

Hi @CA5,

 

I have executed a similar use case with the below approach.

If I have to assume you will have data about the product that the customer purchased, the separate product details table contains data about the product ID and recommended products (P1, P2, P3). Once you identify the target make an enrichment using the 0 or 1 cardinality from the product customer purchased to the product details table product id and additional data section add the three recommended products. Following that is reconciliation activity with three separate links (prodrec1, prodrec2, prodrec3) from product id to P1, P2, and P3. When you get to delivery if you try to personalize it will show a link to three different products and other data attributes (ex. product name, URL, Image, etc.) that you created.

 

I hope this helps.

Thanks, Sathees

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Administrator

Hi @CA5,

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Sukrity Wadhwa