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KPI sharing ACS to AA with custom metrics

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anjalis9208738
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anjalis9208738
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24-07-2019

Hi All,

Can some one please help me understand how can we share own custom metrics( variable/attribute) from adobe campaign to adobe analytics with KPI sharing feature (apart from OOB metrics like open, click etc)?

Thanks!

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pulkit2304
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pulkit2304
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24-07-2019

Hi anjalis9208738​,

At present, there is no want to do this with the OOB KPI sharing workflows in ACS. Maybe this changes in the future.

What you can do now, is add parameters to the link tracking from within the Brand configurations and capture these URL parameters in AA to track and tag the visitors coming from an Email click through.

Check out the page on how to add Brand and UTM parameters in ACS: Branding

Check out this page to learn how to add these parameters in Adobe Analytics: https://analyticsdemystified.com/adobe-analytics/using-utm-campaign-parameters-adobe-analytics/

Thanks,

Pulkit

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