Inbound and outbound

[pradeepnegi66]

Hi anyone can help me..

What is inbound and outbound in Adobe campaign and how can we will use for offer.

Thank you in advance for your assistance.

[prateekm9663569 · Accepted solution]

Hi Pradeep,

In general, Inbound offers are the offers which are not sent to the customers wherein the customer visits the offer on its own. For example, Webforms/Surveys where a customer reaches by browsing a website.
Outbound offers are the offers which are sent to the customer through any of the channels. Example, Emails, SMS etc.

You may refer the link: Offers on an inbound channel 

Thanks,
Prateek Malik

[pradeepnegi66]

Thank you prateekm1593