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ECID integration with AAM

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Level 3

Hi, 

 

I would like further detail on when ACS stitches the ECID to the profile. Does this happen only once a profile clicks from an email to one of our website properties that contains the ECID service?

 

What about on just email opens? I would like to share an audience of "email opens" to AAM for targeting using ECID. Is this possible? Or do they need to have clicked through?

 

Thanks in advance

1 Accepted Solution

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Correct answer by
Employee Advisor

It's only on clicks as only then the relevant cookies are read/created.

During open no cookies are checked, i.e. no known visitor ID. Also with e.g. using Outlook or so, anyway the cookie from the web browser containing ECID won't be known

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1 Reply

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Correct answer by
Employee Advisor

It's only on clicks as only then the relevant cookies are read/created.

During open no cookies are checked, i.e. no known visitor ID. Also with e.g. using Outlook or so, anyway the cookie from the web browser containing ECID won't be known