Campaign newsletters received as spam!

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Katerina1
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Katerina1
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18-06-2020

Hi, We use Marketing Campaign to sent our newsletter to our customers. We hear that some of them get them as a spam. Does anybody have any idea why this happens?

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20-06-2020

Hello @Katerina1 ,

 

There are multiple reasons why  a newsletter land in spam

1) HTML not following best practices like the text to image ratio.

2) Spam Triggered words

3) IP address reputation isn't good

4) Engagement is very low in the newsletters.

5) No Opt-out link

 

You can refer to this documentation to improve the deliverability of your campaigns

https://www.adobe.com/content/dam/www/us/en/offer/pdf/Adobe-Campaign-Deliverability-Best-Practice-Gu...

 

There are many other factors

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