Adobe Campaign is adept in solving your email delivery and marketing objectives. But, a lot can be achieved using Adobe Campaign with other Adobe Experience cloud solutions. Explore the options and workflows to do so in the sessions at Adobe Summit.
By combining Adobe Analytics with Adobe Campaign, marketers make the most of web and mobile analytics to accurately measure performance, automate responses to customers’ online behavior, interests, and preferences, and deliver contextually relevant remarketing messages in real time.
In this session, learn about:
Best practices in combining digital analytics and cross-channel campaign management
Adobe Analytics and Adobe Campaign integration for right-time remarketing
Incorporating predictive analytics into cross-channel campaign management
This session is for intermediate-level digital marketers who are familiar with web analytics and campaign management.
Harness the power of audience sharing by developing a marketing strategy that delivers a consistent brand message across channels using Adobe Campaign. We walk through how to develop a single audience segment that can be shared across solutions. Using this audience, get hands-on experience on how to deliver personalized and consistent messaging through Adobe Campaign.
Understand the concept of audience sharing from Adobe Analytics to Adobe Campaign
Share audiences from your website to Adobe Campaign
Learn how to create a consistent marketing strategy across different touch points.
This hands-on lab is for technical marketers of all skill levels
You have a tremendous amount of rich behavioral data on your customers, so leverage those real-time behaviors to drive targeted and personalized experiences with Adobe Campaign. Discover how to tap into those behaviors by creating triggers based on your Adobe Analytics data, which kick off a marketing workflow within Adobe Campaign.
Get introduced to the concept of triggers
Understand the construct of triggers
Learn how to design a re-marketing campaign based on triggers.
This session is for intermediate to advanced users.