Adobe Summit 2019 | L758 - Drive Cross-Channel Marketing in Adobe Campaign
Lab Details
Customers constantly surf across different channels when interacting with your brand, with touchpoints from direct mail over email to mobile. The right messaging at the right time offers visitors a consistent experience across all channels. Explore how to set up a cross-channel marketing campaign in Adobe Campaign Standard. Based on a use case, you will learn how to ensure that your messaging is consistent and personalized and how to leverage the latest Adobe Campaign capabilities, such as the new creative email designer, direct mail, and the in-app messaging channel. Learn how to:
Highlights:
- Create a cross-channel marketing campaign
- Use the new creative email designer and configure direct mail, push notifications, SMS, and in-app deliveries in Adobe Campaign Standard
- Segment and tweak your audiences and report on your campaign
Speaker(s)
Sandra Hausmann, Sr. Technical Marketing Manager, Adobe
Chakravarthy Kalva, Product Manager, Adobe
Session Length
1h 30m
Digital Lab Manual
L758 – Drive Cross-Channel Marketing in Adobe Campaign
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