Adobe Summit 2023 | Adobe Campaign Session - Data-Driven Campaigns for New Markets with Adobe Campaign

[Sukrity_Wadhwa]

Recording URL: Data-Driven Campaigns for New Markets with Adobe Campaign

Session: Data-Driven Campaigns for New Markets with Adobe Campaign

Cross-channel marketers today need to engage with customers at new touchpoints in the customer journey and rapidly plan, launch, and measure campaign success. OnStar, a subsidiary of GM, built a data-driven, multichannel marketing solution on Adobe Campaign for four new markets, leveraging account, subscription, vehicle, telecommunication, and service usage data, that helps them keep up with their customers and rapid pace of marketing. Hear how you can organize your cross-channel marketing team for success.

In this session, learn about: 

• Data sources used to drive targeting and personalization
• Evolving marketing touchpoints based on customer engagement and preferences
• Best practices in email deliverability and brand reputation

Speaker(s)

Bridgette Darling, Sr. Product Marketing Manager, Adobe

Product(s)

Adobe Campaign

Recording URL: 

Data-Driven Campaigns for New Markets with Adobe Campaign

Q&A

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