Level-wise if there had to be a ladder for ACC certs in terms of product-specific depth it would roughly go: Sales > BP > Dev > Architect, though the groups are disjoint and have different responsibilities.
In general an architect is responsible for the overall solution design and its technical implementation (architecture, integrations, customizations), e.g. configuring environments.
Business practitioner is more operational, collecting marketing requirements and implementing them within the framework provided by the architect, e.g. making campaigns.
Thanks so much, Jon. Does the business practitioner role also include some html/css development and creating/modifying workflows? I'm trying to figure out which certification level best matches my current work in Campaign.
Level-wise if there had to be a ladder for ACC certs in terms of product-specific depth it would roughly go: Sales > BP > Dev > Architect, though the groups are disjoint and have different responsibilities.
