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What is the difference between an architect and business practitioner?

Forum|Forum|6 years ago
July 18, 2019
4 replies
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Can anyone tell me specifically how the roles of an Adobe Campaign architect and business practitioner differ? Thanks!

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Best answer by Jonathon_wodnicki

Hi,

Yes, those are directly in the purview of BP.

Level-wise if there had to be a ladder for ACC certs in terms of product-specific depth it would roughly go: Sales > BP > Dev > Architect, though the groups are disjoint and have different responsibilities.

Thanks,

-Jon

Jonathon_wodnicki

Community Advisor

Hi,

In general an architect is responsible for the overall solution design and its technical implementation (architecture, integrations, customizations), e.g. configuring environments.

Business practitioner is more operational, collecting marketing requirements and implementing them within the framework provided by the architect, e.g. making campaigns.

Thanks,

-Jon

joannadgnAuthor

Thanks so much, Jon. Does the business practitioner role also include some html/css development and creating/modifying workflows? I'm trying to figure out which certification level best matches my current work in Campaign.

Jonathon_wodnicki

Accepted solution

Community Advisor

Hi,

Yes, those are directly in the purview of BP.

Level-wise if there had to be a ladder for ACC certs in terms of product-specific depth it would roughly go: Sales > BP > Dev > Architect, though the groups are disjoint and have different responsibilities.

Thanks,

-Jon

joannadgnAuthor

Very helpful. Thanks again!

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