Same content but different header images to different target audience

[Sreeji_Lal]

I've an email campaign that needs to be sent to different audiences but with same content and different header images. The main datasource remains the same. Is there an easy way of doing this?

[Sreeji_Lal]

Missed to mention that it needs to be sent at different timings as well.

[ParthaSarathy]

Hi @Sreeji_Lal ,

You can use conditional statement to display different images to different set of recipients. 

Example:

<% if ( targetData.segmentCode == 'A' ) { %><img src="https://images/myImage_1.png"><% } %>
<% if ( targetData.segmentCode == 'B' ) { %><img src="https://images/myImage_2.png"><% } %>

In above example, image_1 will be displays to recipients with segmentCode A and image_2 to recipients with segmentCode B.

Also if you have integrated with Adobe target, you can able to much more dynamically call the images based on conditions, time factor etc. Refer here for more details

[Sreeji_Lal]

Perfect! That sounds promising. Now how do i schedule it to be sent to different audience at different timings? Is there a way for that too? 

[Rch_]

Hi @Sreeji_Lal,

Yes, you can totally send to different audiences at different times — and it’s actually pretty easy to set up using a workflow in Adobe Campaign.

Here’s how you can do it:

1. Start with your main audience (use a Query or Read Audience activity).

2. Use a Split activity to divide them into different groups (based on region, segment code, or whatever makes sense).

3. After each split branch, add a Wait or Scheduler activity — this is where you control the send timing:

1. For example:

   • Group A → Wait 1 hour → Send email

   • Group B → Wait 3 hours → Send email

2. Or use Scheduler if you want exact send times like 10 AM, 2 PM, etc.

4. Connect each branch to its own Delivery activity. 

This setup gives you full control over timing and personalization, while still using the same overall content.

Thanks,