Quarantine/Blacklist/Denylisted Addresses & Profiles

[Sanjana12]

Hi,

What is the difference between the below terms:

1. Quarantined addresses vs Denylisted addresses vs Blacklisted addresses

2. Blacklisted profile vs Denylisted profile

[ParthaSarathy · Accepted solution]

Hi @Sanjana12 ,

Quarantine applies only to an address (or phone number, etc.), not to the profile itself. For example, a profile whose email address is quarantined can update their profile and enter a new address, and could then be targeted by delivery actions again. Likewise, if two profiles happen to have the same phone number, they will both be affected if the number is quarantined. It is designed to prevent sending messages to addresses that have encountered delivery issues, thereby maintaining sender reputation and avoiding unnecessary costs. Refer this link to know more about Quarantine and Quarantine management.

Denylist will result in the profile no longer being targeted by the delivery, such as after an unsubscription (opt-out), for a given channel. As discussed in another thread, Blacklist and denylist are same. If a recipient unsubscribe from email channel, blackListEmail will be set as 'Yes' in recipient schema - So the same record won't get targeted next for email channel; But the recipient same recipient will continue receiving communication from other channels.

There is an another field 'No longer contact by any channel'. If any of the recipient has value as 'yes' here, then this recipient won't be receiving any communications form any channel.