Nurturing Workflow

[RaulOcana]

Hi guys,

I've been creating a nurturing workflow, the idea is that this WF will be triggered each 15 minutes and will do a query then send an email, wait for 3 days, then send the second email, wait for 5 days and finally send a last email. After that a last query will check for Openers and No Openers and add those to a list.

I have 2 questions.

1. Due the WF runs every 15 minutes, but it sets recipients on a wait activity, will it queue them or will it restart the whole wf and therefore it will never do the wait activity?

2. Is there a better way to get the No Openers rather than querying the Sent emails and excluding the Openers?

This is how the WF looks like:

Thank you guys!

Regards,

Raúl

[Craig_Thonis]

Hi Raul,

With your wait activity enabled, what will occur is that when the workflow scheduler kicks off (depending on version) it will either fail or throw a warning in the workflow logs stating that the workflow is already running and will not execute again till the workflow has finished.  So the only recipients that will be sent to are those from the initial run and waiting.

To your second question: I think you are going about things correctly.  This is how I'd recommend querying for non-openers.

Regards,

Craig

[RaulOcana]

Hi Craig,

Thanks for your response. So how it is possible to achieve a Nurture Campaign in ACC?

Regards,

Raúl

[Kapil_Sharma_ · Accepted solution]

Hi Raul,

If you want to create such kind of campaign effectively, then create three different workflows:

1. First WF -> Having First Delivery and will be trigerred Every 15 Min.

2. Second WF -> Query the recipients who have received the first delivery 3 days before and send them the second delivery. (Query BroadLogRcp)

3. Third WF -> Query the recipients who have received the second delivery 5 days before and send them the final delivery.

Now you can create a separate workflow as well to check for the recipients which have opened any of the above three emails and add them into a list. (Query TrackingLogRcp for this.)

Best Regards,

Kapil Sharma

[RaulOcana]

Awesome thank you Kapil!